Trademarks are a way of protecting your business and your brand. An important consideration is what would happen if someone else’s marketing looks suspiciously similar to yours. How would this impact your business?
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Do you own a California business and notice that one of your competitors seems to be advertising falsely? Are you worried that this will negatively affect your business? These questions can lead to real stress and hurt your reputation.
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My response to the question, “Do I need a trademark?” often starts with, “It depends.” I know it can be frustrating to hear such an ambiguous answer, but as a lawyer, it’s crucial for me to consider the specific circumstances.
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As a business owner, there are numerous ways you can use trademarks to gain a competitive advantage. However, the filing process can be stressful, especially as you’re diligently trying to protect your brand as you go through this complex process.
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A powerful slogan can help make your brand unforgettable. Everyone remembers the brands associated with phrases, such as Nike’s “Just Do It” tagline or Staples’ “That Was Easy.” It achieves brand recognition and longevity. Coming up with something as catchy or memorable can help others remember your business and set it apart from your competition.
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Your intellectual property is often the backbone of your business, even if you don’t realize it. You’ve worked hard to develop a distinct and recognizable brand for your business. When customers see your name or your logo, they know that the job will get done right or they will receive a quality product.
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Do you have the next big idea that you don’t want another entity to take? Do you want it trademarked but don’t know how to go about it? Are you worried about someone else racing you to it? If so, don’t delay in protecting your creation because trademarks define your brand.
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With millions of new businesses being created daily, there is always a chance that someone may accidentally copy your branding or you may mistakenly infringe on another’s trademark. The trademark enforcement attorneys at Trestle Law can help you protect your current business and assist new business owners in devising and protecting their intellectual property (IP) going forward.
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Having a proactive approach to your IP portfolio is vital when it comes to enforcing your rights as an owner. Registering before even launching your business will give you significant leverage when negotiating deals that will bring in a more diverse stream as well as the tools you need to pursue infringers.
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